People learn up to 40% more when they see and hear something simultaneously, and when that something ties the topic into a visual such as magic, it helps participants have fun while they're learning!

Here's how it works:

• In Dallas a customer service representative at American Airlines stands beside an easel and is photographed pointing to a blank sheet of paper. A card is then selected randomly, and appears magically in the photograph on the previously blank sheet. The message here is about visualization, how essential it is to focus on what we want and see it like we've already got it. The photograph analogy is an easy way to get the point across, and apply it to the process of performance goal setting.

• Jennifer uses magic as a powerful learning tool and an exciting, interactive method to help motivate people to action. As a skilled close-up magician she created special magic for Procter & Gamble (cross country television tour) and Revlon. She uses her expertise in prestidigitation to help participants "see" the point more clearly, enhancing the message and enabling participants to have a memorable time in the process. Specific magic can also be taught to the entire group to get a special message across.

• Magic is all about perception, what we think is going on (much like our perception at work, which is often very different from someone else�s reality).

• Here�s a simple magic trick you can perform at work that looks very impressive:

• Prop your left elbow on a table, and put your left hand on the back of your neck. With your right hand hold a penny, saying you�re going to put the penny through the fleshy part of your arm (between wrist and elbow) and try to rub it into your arm. After a few seconds let the penny drop, using your own dialogue as to why the effect didn�t work and then (VERY IMPORTANT. . . USING YOUR LEFT HAND ONLY), pick up the penny, transfer it to your right hand, and do the procedure again. After doing this two or three times you are now ready for the magic. This time when you pick up the penny with you left hand, only pretend to transfer it to your right, and instead put it on the back of your neck where you place your hand each time. Pretend to rub the penny into your arm and this time, voila, a miracle has occurred and it�s gone!

  Remember to use a little magic in everything you do!
   

  P.S. For more sophisticated magic, pick up a copy of my video: "Practical Magic� available on my products page.